THE FOUR PRINCIPLES
OF CIBB
The business sales market is always changing in terms of the types of deals available on the market, the deal structure and the buyer and seller profiles; however, the four principles of CIBB do not change.
It makes no difference what size your business is or in what industry sector or region, behind every business sale lies four key principles. And it’s these principles that are the cornerstone of everything CIBB do for you.
PRINCIPLE 1
Take The
Initiative
Even the most active of buyers don’t very often come to you directly. Selling businesses is simply a discipline of both sales and marketing. We diligently outline the opportunity that your business is going to offer to the market. Only then can you make contact with potential buyers.
HOW DOES CIBB ACHIEVE THIS?
CIBB has a team of highly skilled marketing and sales professionals. Our communication experts have a wealth of experience liaising with key decision-makers. All marketing documentation, for instance your Information Memorandum is produced to the highest standard to ensure that your competitive advantages and future opportunities are carefully and clearly presented.
PRINCIPLE 2
LOOKING TO
THE FUTURE
The key factor with any business sale is the potential to grow. As such, the anticipated financial performance (financial projections) over the next 3-5 years can be something that will make or break a sale. Naturally your buyer will want to see historic profit data for the past three years, but without the future projections, they will not appreciate the full benefits your business has to offer..
HOW DOES CIBB ACHIEVE THIS?
We have qualified accountants who will produce all the financial information required. This will include either 3 or 5 years of financial forecasts and projections. Our accountants will also investigate ‘Profit Planning’ which is a crucial business activity and one that will help motivate any buyer to see the value of your business and the full potential it may have.
Key Points:
- Qualified Accountants
- 3-5 years of financial forecasts and projections
- Marketing and Communication Professionals
- Key marketing documentation
PRINCIPLE 3
LOOKING BEYOND
YOUR ARENA
Buyers in the M&A world might not necessarily be around the corner from you. They may present from a completely different business sector to the one you are selling. The best buyers are going to be the ones that are fully engaged and motivated.
HOW DOES CIBB ACHIEVE THIS?
It all boils down to in-depth research and having an extensive network of active and trusted buyers who share their particular acquisition criteria with us. We guarantee a genuine, realistic offer within 6 months of you coming on board.
Key Points:
- Offices in the Channel Islands and across the UK
- Team of researchers
- Thousands of active and trusted buyers and investors
- Market intelligence
PRINCIPLE 4
CREATE A COMPETITIVE ENVIRONMENT
Creating a pool of potential buyers is a necessity with selling any business. For a business owner to get the very best price and terms, they will need to have multiple parties interested in buying their business. Negotiating with only one potential buyer puts you at a disadvantage. The buyer will know this too of course.
HOW DOES CIBB ACHIEVE THIS?
After our research team has sourced and matched your business with potential buyers, our communication experts have contacted the top decision-makers, our team of negotiators then take over. They will manage the whole negotiation process as well as guide you in how to conduct successful meetings face to face.
We will set deadlines for further negotiations so that we are in control. We will continue to assess any other offers with you so you not only get the best offer but you can decide which buyer is right for you.
Key Points:
- Expert team of negotiators
- Training to deal with face to face meetings
- Handling multiple offers
- Guaranteed best value for your business
